My business can look at the affiliate marketing arena from both sides. From one hand I am an affiliate myself in a various affiliate programs, from the other hand, I advice and act as manager of other companies affiliate programs.
This point of view is very interesting, as an affiliate you are looking for the most beneficial and attractive programs, and as a program manager you need to develop the most attractive program, but you also need to understand the limitations you have.
What makes an affiliate program attractive :
- The compensation plan – the percentage amount, when the payment is due, what are the creative tools the company delivers and so forth.
- The company sale site – if the website is good, interesting, but most of all it gets the customer to buy, in other words it has good conversion rate, then it is good.
If both terms are met, then the program is good, if one of the terms fails completely or just partially met, than the affiliate should decide whether this program is good for him or not.
The affiliate program manager should create the atmosphere and terms that everyone will be happy, the company and the affiliates – both should feel that it is a winwin situation.
